Millennials and the Media

themorningnews.org

Today at work I attended an event to celebrate International Women’s Day called How To Extend Content Reach to Women Ages 16-25. This was a big talk hoping to enable people of older generations to get ‘down with the kids’ and understand why we like social media so much.

The whole time I was sat in the audience listening to experts on outreach and consumerable content to my age group, I couldn’t help thinking, ‘yeah you’re kind of right, but you’re also a bit old to get it too’. I mean these women – who are by far some of the best in their field – most of them weren’t even that much older than my age demographic, and not to exclude the male on the panel too – were probably all just shy of 40.

But that’s all that’s needed in an age gap for people to either completely understand – partially understand – or just not understand at all, however hard they try.

So why are we as an age group so reliant on social media and consumable content? Personally, I do actually think that this is dependent on regions too. For example, I think if I lived at home in Manchester with my parents still and worked at Topshop still like I did when I was 16-18, then still at the age of 24, my content consumption would be different. I wouldn’t be seeking the reassurance of coping with living in London, the anxiety behind looking for my next job or even the kind of content I share to make myself look like a) my degree was worth it and I’m smart, b) I’m fun, kooky and laid back and c) I’m unique and different to everyone else. And we all lie to ourselves, because we all do it. Every single one of us.

Social media in particular has become this breeding ground for narcissism and even writing this, I have to make sure that I reiterate the phrase I constantly have to tell myself which I read somewhere a few years ago (ironically probably on Instagram) ‘Don’t compare your behind the scenes to someone else’s showreel’. And it’s so true, along with ‘Don’t believe the things you tell yourself late at night’. As a demographic, we have become to intense and complicated and multifaceted that we are actual subjects on actual studies about our actual thought processes behind how we use social media. When you separate yourself from the context of this…doesn’t it all seem a little mad?

I occasionally use emojis, I can read a daily mail showbiz article or two/three/seven before I go to bed, and I can scroll through Kylie Jenner’s Instagram wondering whether it’s ok to think that an 18 year old has a nice butt? But it doesn’t mean that I’m not reading a really interesting book about character analysis or that I aspire to be like Kim Kardashian. And this is the slight point that not only are middle aged people trying to understand us online are missing, it’s the point that we are the first generation who cannot be cornered into one group of content consumers, because content is so diverse and also SO available, meaning that whilst I’m tweeting about Pretty Little Liars, I’m writing a document about Workhouses and the Poor Law Act of 1834.

What the media middle agers need to now do is respect these differences and use it to make their content even more distinctive, and allow our responses as the targeted audience to do the talking. This makes it into a cycle of creating and consuming content specific to requirement.

Young people use the internet and social engagement to learn to be ourselves, and play with our identities. We don’t need to be pigeon holed, because no pigeon is the same.

 

Why are people getting married at young ages again?

MTV

I’ve got one friend who defied the odds of the modern woman and got hitched at 19. I’ve got another friend who’s vowed that they’ll never get married, ‘it’s just a piece of paper’. There’s mixed feelings about the recent upping in female to male Leap Year proposals (4 more years to wait if you missed it!) And then, here I am, somewhere in the middle.

I think it’s hard to have an opinion on marriage, because like a lot of things, it’s exactly what you make of it. I for one, grew up as a child in between a marriage, or rather a divorce and although I don’t think it in any way affected me (I’M COMPLETELY SOUND OF MIND AND SUCCESSFUL HONEST) it has made my own opinion of marriage a strong one.

And surprisingly, I feel the other way about marriage than people who are from what my French teacher once translated/described as ‘broken families’ stereo typically do. I want my marriage to be forever. BIG surprise, doesn’t everyone think that? Who goes into a marriage thinking it’s not going to be forever apart from someone like Courtney Stodden? Realistically, you never know what’s around the corner for anything in your life but marriage is one of those things that you’ve got to think about, it might not work out, but do you work at it? Or it might be over quicker than you’ve been engaged. Or maybe it might just last forever.

Marriage statistics in the UK denote that marriage is on the up for the first time in over 40 years, with over 50% of over 16s tying the knot since 2011. Like an economic dip puts the country in recession, there was a time in the mid nineties where over 50% of marriages ended up in divorce. It seems it’s taken a generation to bring back the faith into marriage. Basically, if you’re in the bracket of twenties to early thirties, you’re in the generation of the kids who believe once again, in love.

However, although the stats suggest that the credit to the increase might be the factor of those tying the knot later in life (my very own mother and stepdad have been courting for 20 years due to tie the knot this summer) it might just be the younger lovers of the generation who are reverting back to more traditional values that has sparked an increase in ‘I Do’s’.

One thing I want to be clear on here though is that although we all know the difference between what it means to get married (have a wedding) and be married (a continuous struggle and wondrous experience of sharing your life with one significant other) lest us forget the show Totally Jodie Marsh: Who’ll Take Her Up The Aisle.

 

Get the Layered London Life

Thanks DUDELOL.com, you’re hilarious and you know it!

So for a while, I’ve been having this constant internal breakdown where I’m like ‘Where am I? ‘Who am I’? And more importantly, ‘Where am I going?’ And of course, the constant beating in my chest and subsequently my throat are cultivated by the Uber stress that’s bestowed upon me and also in fact that I can’t actually afford half the Uber rides I actually get.

I was about 16 when I decided that after I’d thwarted my way through performance studies at college (free spirited ok?) and spent three years of my life chugging back VKs in Revs at uni that I would move to London. In September 2013 I set off with my little handkerchief tied onto a stick and was driven 300 miles down the motorway by my Stepdad and TalkSport Radio (4 HOUR DRIVE PEOPLE). Pretty soon after I’d landed and since, I’d managed to start a new job, cry at a new job, quit a job, open an overdraft, spend an overdraft, have an interview at Vogue, an interview at Glamour, get rejection letters from both, get a job in TV, realise I like TV, lose my job in TV, get another job in TV, lose my job in TV again, and then gain another job in TV which I’m due to start soon. Amongst all that, I’d ended a previous relationship, started a new one, boarded with crazy people, boarded with friends, eaten at Morley’s Fried Chicken more than once, eaten at a Michelin starred restaurant more than once and still managed on top of all that to be in debt, but drinking Prosecco on a Friday night? Crazy huh?

What’s my secret? Ok guys…I’ll tell you. How can I on the surface have this shiny, happy go lucky persona, my Primark skirt being mistaken for Zara at a glance, my perfectly manicured nails being stick on types from Poundland, and then underneath that is a 2 bedroom flat in Brixton, a meal at Duck & Waffle on a Friday night and a trip to New York in October for my 25th. How do I do it you ask? I’ve got the Layered London Life.

The Layered London Life is not a product you can buy, or a class you can attend, it’s a London way of life which you have to study, perfect and ultimately master in order to balance your life of oxymoron’s and juxtapose your daily routine. Up until 3am getting hammered on 2 4 1 cocktails at Be At One but got a work meeting at 9am? The Answer? Dean Street Townhouse! Avocado and egg on toast for £9! Amazing. You get to eat something that washes the Sambuca out of your mouth and look like you’ve got your shit together! And what’s even better? You can expense it to work!

Got a hot date on Thursday night but don’t have any money to get a new outfit? Don’t ignore those cheap looking pile of shit shops like Risky and Rebel!. They might be gross on the outside, and the inside, but they can re-sell a Boohoo dress with the label cut out for half the price! You might get some D£sign£r heels too for only £6, wow how incredible considering the RRP is £225!

Want to appear cultured and knowledgeable but can’t actually afford the £12 entry fee to the Tate exhibition on rat droppings? Well, have no fear, you can go to all of the free ones instead, and when you’re date/person you are trying to impress with all your knowledge makes a hint that they want to go into said paid for exhibit, distract them with your waving of a BOGOF glass of house white voucher at the local Wetherspoon’s which conveniently looks over the Thames…And if you want to travel back in style, grab the Emirates cable cars, and gawp at the view of London by air for the same price as a tube ride, bonus points if you’re on a travelcard and further bonus points for realising these two spots are nowhere near each other.

It sucks having no money and living in a city in London where everything is so expensive but there’s lots of things worth doing that are free, it just takes a bit of research. It sucks not having any time and living in London. Work can overtake your life sometimes, and although my mum always says ‘You don’t have to do it all now just because you’re young!’ Well screw you mom! Do you think you know better than me because you have 30 years life experience on top of me and have brought up a child genius such as myself? I will do it all now! You know why? Because London is a young person’s game. It might be the golden oldies who sit in their million pound Highgate and Kensington homes and the odd flake from Made in Chelsea made up land, but it is the young people that get away with the shit above because we are young, and determined and a liiiiiittle bit stupid.

You see, the secret to The Layered London Life is in its title. LAYERS. Like Donkey said to Shrek, Onions have layers, and so does London. Use them to your advantage. One day you might be supping on champagne from a glass shaped like Kate Moss’ tit, the next you’ll be paying for a Boots meal deal with your saved up Boots points you had reserved for a new mascara. C’est la Vie! C’est London!

Look at my layers on Instagram @ecarg_h

Laugh at my layers on Twitter g_hetherington