Millennials and the Media

themorningnews.org

Today at work I attended an event to celebrate International Women’s Day called How To Extend Content Reach to Women Ages 16-25. This was a big talk hoping to enable people of older generations to get ‘down with the kids’ and understand why we like social media so much.

The whole time I was sat in the audience listening to experts on outreach and consumerable content to my age group, I couldn’t help thinking, ‘yeah you’re kind of right, but you’re also a bit old to get it too’. I mean these women – who are by far some of the best in their field – most of them weren’t even that much older than my age demographic, and not to exclude the male on the panel too – were probably all just shy of 40.

But that’s all that’s needed in an age gap for people to either completely understand – partially understand – or just not understand at all, however hard they try.

So why are we as an age group so reliant on social media and consumable content? Personally, I do actually think that this is dependent on regions too. For example, I think if I lived at home in Manchester with my parents still and worked at Topshop still like I did when I was 16-18, then still at the age of 24, my content consumption would be different. I wouldn’t be seeking the reassurance of coping with living in London, the anxiety behind looking for my next job or even the kind of content I share to make myself look like a) my degree was worth it and I’m smart, b) I’m fun, kooky and laid back and c) I’m unique and different to everyone else. And we all lie to ourselves, because we all do it. Every single one of us.

Social media in particular has become this breeding ground for narcissism and even writing this, I have to make sure that I reiterate the phrase I constantly have to tell myself which I read somewhere a few years ago (ironically probably on Instagram) ‘Don’t compare your behind the scenes to someone else’s showreel’. And it’s so true, along with ‘Don’t believe the things you tell yourself late at night’. As a demographic, we have become to intense and complicated and multifaceted that we are actual subjects on actual studies about our actual thought processes behind how we use social media. When you separate yourself from the context of this…doesn’t it all seem a little mad?

I occasionally use emojis, I can read a daily mail showbiz article or two/three/seven before I go to bed, and I can scroll through Kylie Jenner’s Instagram wondering whether it’s ok to think that an 18 year old has a nice butt? But it doesn’t mean that I’m not reading a really interesting book about character analysis or that I aspire to be like Kim Kardashian. And this is the slight point that not only are middle aged people trying to understand us online are missing, it’s the point that we are the first generation who cannot be cornered into one group of content consumers, because content is so diverse and also SO available, meaning that whilst I’m tweeting about Pretty Little Liars, I’m writing a document about Workhouses and the Poor Law Act of 1834.

What the media middle agers need to now do is respect these differences and use it to make their content even more distinctive, and allow our responses as the targeted audience to do the talking. This makes it into a cycle of creating and consuming content specific to requirement.

Young people use the internet and social engagement to learn to be ourselves, and play with our identities. We don’t need to be pigeon holed, because no pigeon is the same.

 

Get the Layered London Life

Thanks DUDELOL.com, you’re hilarious and you know it!

So for a while, I’ve been having this constant internal breakdown where I’m like ‘Where am I? ‘Who am I’? And more importantly, ‘Where am I going?’ And of course, the constant beating in my chest and subsequently my throat are cultivated by the Uber stress that’s bestowed upon me and also in fact that I can’t actually afford half the Uber rides I actually get.

I was about 16 when I decided that after I’d thwarted my way through performance studies at college (free spirited ok?) and spent three years of my life chugging back VKs in Revs at uni that I would move to London. In September 2013 I set off with my little handkerchief tied onto a stick and was driven 300 miles down the motorway by my Stepdad and TalkSport Radio (4 HOUR DRIVE PEOPLE). Pretty soon after I’d landed and since, I’d managed to start a new job, cry at a new job, quit a job, open an overdraft, spend an overdraft, have an interview at Vogue, an interview at Glamour, get rejection letters from both, get a job in TV, realise I like TV, lose my job in TV, get another job in TV, lose my job in TV again, and then gain another job in TV which I’m due to start soon. Amongst all that, I’d ended a previous relationship, started a new one, boarded with crazy people, boarded with friends, eaten at Morley’s Fried Chicken more than once, eaten at a Michelin starred restaurant more than once and still managed on top of all that to be in debt, but drinking Prosecco on a Friday night? Crazy huh?

What’s my secret? Ok guys…I’ll tell you. How can I on the surface have this shiny, happy go lucky persona, my Primark skirt being mistaken for Zara at a glance, my perfectly manicured nails being stick on types from Poundland, and then underneath that is a 2 bedroom flat in Brixton, a meal at Duck & Waffle on a Friday night and a trip to New York in October for my 25th. How do I do it you ask? I’ve got the Layered London Life.

The Layered London Life is not a product you can buy, or a class you can attend, it’s a London way of life which you have to study, perfect and ultimately master in order to balance your life of oxymoron’s and juxtapose your daily routine. Up until 3am getting hammered on 2 4 1 cocktails at Be At One but got a work meeting at 9am? The Answer? Dean Street Townhouse! Avocado and egg on toast for £9! Amazing. You get to eat something that washes the Sambuca out of your mouth and look like you’ve got your shit together! And what’s even better? You can expense it to work!

Got a hot date on Thursday night but don’t have any money to get a new outfit? Don’t ignore those cheap looking pile of shit shops like Risky and Rebel!. They might be gross on the outside, and the inside, but they can re-sell a Boohoo dress with the label cut out for half the price! You might get some D£sign£r heels too for only £6, wow how incredible considering the RRP is £225!

Want to appear cultured and knowledgeable but can’t actually afford the £12 entry fee to the Tate exhibition on rat droppings? Well, have no fear, you can go to all of the free ones instead, and when you’re date/person you are trying to impress with all your knowledge makes a hint that they want to go into said paid for exhibit, distract them with your waving of a BOGOF glass of house white voucher at the local Wetherspoon’s which conveniently looks over the Thames…And if you want to travel back in style, grab the Emirates cable cars, and gawp at the view of London by air for the same price as a tube ride, bonus points if you’re on a travelcard and further bonus points for realising these two spots are nowhere near each other.

It sucks having no money and living in a city in London where everything is so expensive but there’s lots of things worth doing that are free, it just takes a bit of research. It sucks not having any time and living in London. Work can overtake your life sometimes, and although my mum always says ‘You don’t have to do it all now just because you’re young!’ Well screw you mom! Do you think you know better than me because you have 30 years life experience on top of me and have brought up a child genius such as myself? I will do it all now! You know why? Because London is a young person’s game. It might be the golden oldies who sit in their million pound Highgate and Kensington homes and the odd flake from Made in Chelsea made up land, but it is the young people that get away with the shit above because we are young, and determined and a liiiiiittle bit stupid.

You see, the secret to The Layered London Life is in its title. LAYERS. Like Donkey said to Shrek, Onions have layers, and so does London. Use them to your advantage. One day you might be supping on champagne from a glass shaped like Kate Moss’ tit, the next you’ll be paying for a Boots meal deal with your saved up Boots points you had reserved for a new mascara. C’est la Vie! C’est London!

Look at my layers on Instagram @ecarg_h

Laugh at my layers on Twitter g_hetherington

 

Why werking and twerking aren’t that dissimilar

Copyright thisiswhyimbroke.com

This is England 90 has kind of drilled it into me that the 90s was pretty fucking shit for the majority of twenty somethings. They were the product generation of their hardworking mothers and fathers who in turn with some political and economical decisions that I haven’t had the time to properly research, ended up unhappy and mostly unemployed.

The generation I come from is different, and that generation is the beautiful generation that saw the introduction of Playstation, Flubber (I was 6 when it came out) and the idea that getting a job was more than putting food on the table and more a chance to get a career, shock horror at something you’re good at, in a field – even more shock horror – that you enjoy! It could even be a hobby that you could…wait for it, turn into money?

Either way, I, along with my friends are successful in the fact that we recognise that not only does hard work pay off (thanks for the nagging mum and dad) but also that we can have careers that don’t really feel like jobs – but just make us happy and earn us money too. But that isn’t always the case, you know. I mean I’m not exactly 100% jumping for joy everytime I wake up for work. Some days I just don’t wanna go at all. I drag my heels from the tube but I need to pay my rent and one day make something of myself.

I have friends who work in catering that love it just as much as friends who work in food PR, I have friends who work in recruitment who are using their resources to network to meet loads of poeple to decide how they want to broaden their horizons in many ways possible.

So why are werk (go on say it without doing a scouse accent I dare you) and a good old twerk not too dissimilar? Because you should have blood fun doing both! So if you’re not in your dream job right now, don’t sweat it, because you’re laying the foundations to do so, and if you are in your dream job, well done and I hate you!

My Amazing Human Body: Rethinking and Refueling

Picture courtesy of Amazon and Dorling Kindersley

When I was younger I used to play a Dorling Kindersley PC game called My Amazing Human Body which was a game developed for learning about the human body from the inside out by using interactive games and activities. One of those activities was trialling a day in the life of Seemore Skinless (he was a skeleton lol) keeping up his food levels, making sure he was going to the toilet and keeping him entertained with different activities, roller blading, swimming, reading etc. Basically keeping him alive for the day without any one of his ‘Essential Categories’ falling below a certain percent.

As we move into a new month, and yet one step closer to my ominous 24th birthday, I’ve had an idea as to whether I can apply Seemore Skinless’ methodology to my own adult life. I’m planning to cut out the things that poison me, alcohol and junk food, and I’m going to embark on more exercise and healthy eating, like I got the memo late from January. I’m going to make sure I don’t pee myself in public like Seemore Skinless sometimes did (an animated roller blading skeleton is really distracting when you’re 6 ) but most importantly I’m going to refuel myself on knowledge.

Over the bank holiday weekend, I managed to visit 3 museums, and that was with DWs short attention span in tow for two of them too. And you know what? It made me feel good. I was learning and I forgot how good it feels to learn. You can learn from programmes, you can learn from books, or people or lectures or anything, and it’s so so good for you to learn. We’re all obsessed with mental health and am I happy? Am I depressed? Do I have enough money to do these cool things in London this weekend? But learning and discovery really is the key to our souls, through whichever medium you prefer.

You can binge through Reddit, or you can walk the portrait lined halls of the National Portrait Gallery, either way, it’s all about keeping your appetite for learning topped up percentage wise. It doesn’t have to be at 100% all the time, there were times in the game where Seemore Skinless had to do boring things like cleaning instead of reading his books but that’s okay, as long as you’re indulging yourself in knowledge somehow in some other area of your life.

I’m going to try and regain my literature knowledge this September and read a book a week, starting with Helen Walsh’s The Lemon Grove, and I’m also planning to write a blog post a day. Maybe it’s because it’s September and I still have that ‘back to school’ vibe ingrained in me but this time it’s not forced and it’s learning about new things not restricted to a curriculum. Send me your thoughts and suggestions, on here, on Twitter and on Instagram.

And remember: Knowledge is power.

16 Things You Learn Living in London

All kudos for this go to the Croydon Guardian and ma homeboi google images

It’s coming up to two years that I’ve lived in the capital and I’ve learnt lots of useful and interesting things about London. It’s perks, its quirks, its pits and its downfalls. Talking to friends, it seems some of them are unanimous to everyone living in London so I thought I’d share 16 (random?) of them. My number 1 won’t work, it’s being difficult, soz.

Sirens are background noise.Whether you live in Kings Cross, Brixton or Finsbury Park, you’ll definitely be hearing your fair share of sirens. They’re just a given. In fact, I struggle to get to sleep without them, which brings me on to my next point…

2. If you hear police helicopters but no sirens.The police are looking for someone and their sirens are turned off to maximise chance of capture. If the overhead buzzing of helicopter is right over your head, lock your windows and your doors.

3. ‘ERROR Seek Assistance’ is both a fear and the bane of your life. Your god damn oyster card is touching the god damn reader so just let me through you piece of shit barrier and stop embarrassing me!

4. If you get food for FREE – TAKE IT. Restaurant blogging, PR events open to public, food samples of new menu? IT’s free and it saves you cooking a meal tonight which in turn saves money. And we like money.

5. If you get drinks for FREE – TAKE THEM. Whether offered as part of a door package, or simply for showing up on the guestlist. Tweet bars, tag your friends, say where you are. And if that dodgy looking bloke offers you a drink – observe that FREE doesn’t always mean SAFE.

6. McDonalds/Burger King are about as gourmet food you’re going to get post 12am. Aint no Michelin staying open for you. Not that you can probably afford Duck and Waffle after a night out anyway and if you can – this blog isn’t for you…

7. The District line is the worst line out of all the lines and you will always be late using it. And even though it’s semi overground – still boiling.

8. The Victoria Line on the other hand is hands down the most efficient line. Well, that is if you’re either going North Zone 3 or South Zone 2….

9. You’ll never not be in awe of Big Ben. Coming out of Westminster station and looking up at that Bad Boy not only takes your breath away, you realise that it looks like a really big lego tower made with the fancy sets of lego that looks like real stone.

10. Peckham is posh now. So is Brixton. They even have cocktail bars.

11. If a club is described as ‘fresh, classy and well priced’, it’s probably a shit hole located on Leicester Square with a £10 entry free and free shot necklace on arrival.

12. Afternoon tea on average costs as much as one month’s council tax pp. I know which I’ll be spending my money on.

13. Tiger is the best shop for nothing but everything since Wilkos.

14. Zone 4 is way too far to travel for one evening. You’ve never seen your friends nice and pleasant house in Manor House because your dingy flat in Stockwell is just so much more accessible from Central.

15. ‘I don’t have any change, sorry’ is in your daily vocabulary now.

16. You currently don’t want to live anywhere else.

9 Ways to Fall in Love in London

Thanks Google Images, for reminding me that Yes I would swipe right purely for this picture of a dog and not for the person’s who’s face I’ve already forgotten.

London’s a very busy place and although it’s full of people – it’s hard to meet the right one who you want to spend lots of time with and you know, do stuff with. That’s why I have created these 9 wonderful tips to help you find love in the nation’s capital. Whether you’re looking for a long term romance or a cheeky snog on Tower Bridge (pls don’t do this), there is someone special out there in the capital for you!

1. Meet friends of friends of friends. So you’ve met the friends of your new friends, but now it’s time to meet your friends, friends, friends, geddit? Expanding your friendship group with nice like minded people will more often that not lead to you finding someone you have something in common with and gradually spending more time with meaning you’ve got new friends and a potential new lover.

2. Go speed dating. Srsly. Drag your friends along, even if they’ve got spouses, they can make up a person they want to be that night and just be there for moral support. Speed dater is a great site that gives you lists of nights and prices for that all special singles night.

3. Tinder. Tinder is a bit of a last resort in my opinion. I’ve had friends that have had bad experiences with the ‘it’s like real life, but better’ app but I’ve also got friends who found blossoming relationships out of it too. Not everyone on there is DTF? Promise.

4. Reconnect with old school/college/uni mates. Remember Josh/Holly/Patrick from school that you always kind of had a semi crush on but you couldn’t bring yourself to talk to them/be seen around them/confront them about their monobrow? Well, are you hotter now than you were in school? Chances are they might be too. It could be worth revisiting…

5. Going to every club night of your favourite genre of music every week without fail. You might also develop an an alcohol/drug addiction along with going out all the time, so your idea of ‘the right one’ might be askew, but hey, people meet and fall in love in clubs all the time. Right?

6. Do your hobby. Who knew you both enjoyed and were good at wine archery? And is that guy Tom kind of cute, he sure pull a bow string back well. Maybe you should ask Tom if he wants to go for a drink somewhere in Hampstead where you can drink an earthy shiraz and talk about how leafy the park is this time of year.

7. On public transport. Contrary to popular belief, people do actually speak on public transport in London. Okay, not at rush hour or like…completely randomly. But maybe next time you spot someone cute on the tube, I dunno, you could actually speak to them…or just gaze at them (gaze not stare) until they approach you.

8. OR you could just Rush Hour Crush it in The Metro. I mean ‘cute giggly brunette with amazing ti -eyes’ why wouldn’t you want to go out with ‘shy guy who stared at you on the 8.17am from Walthamstowe Central’?

9. And finally…stop looking for it and it’ll find you. London is a pretty romantic city but it’s not like cupid is around every corner, and you can’t force someone to like you or vice versa (I think the Met might file that under harassment and rape) if you just focus on living your life in London, doing the things you want to do, chances are you’ll probably meet someone who’s doing the exact same thing as you too.

If you want to follow me on instagram and see what I get up to @ecarg_h

I tweet stuff and say stupid sh*t @g_hetherington

I’ll send you snapchats of my face for every response @yolonaise